The early days of JD.com’s development
Users scolded JD.com while still using JD.com, which further boosted her confidence in investing in JD.com. Secondly, the method of B-end products. First, in the existing market, if there is already a market for mature B-end products, the PMF of the B-end product usually depends on its degree of difference from existing mature products. In many cases, especially when customers have relied on a mature product that is running stably, the existing market may not have an obvious PMF stage. In this environment, customers expect new products to provide at least an equal or better experience than existing products. Therefore, new products need a very small degree of difference, usually between % and %, and may even need to completely imitate competing products to ensure that users have almost noperceived friction when switching. This poses extremely high requirements for the development of new products. requirements. Case: If it is a SaaS company newly entering the market, it provides sales process management Hong Kong Phone Number software services to enterprises. If the target enterprise is already using Salesforce and you want to replace the target enterprise software with your company's software, then you need to provide the same service experience as Salesforce. Second, in the incremental market, if there are no mature B-end products, the PMF of B-end products can refer to the C-end product method. In this case, you can learn from the methods of C-end products to determine whether PMF is achieved. However, readers need to apply it flexibly and avoid applying it mechanically. For example: when
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conducting B-side user research, we must not only pay attention to the actual B-side operating users (employees), but also pay attention to the is your product in? Refer to Chapter above for details. ③Which category does your product belong to? The products on the market are divided into the following categories: tools, content, games, social, e-commerce, SaaS, platform, hybrid, etc. We abstract the above classification into two attributes: whether the user pays and the strength of the social attribute, and classify them again. For products that users will not pay directly or for free, as well as products with strong social attributes, the focus is on customer acquisition and retention, forming a network effect and laying the foundation for monetization. For products with weak social attributes, the focus is on acquiring customers, and by creating different scenarios, forming user habits and extending user usage time. For products that users will pay directly, and for products with weak
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