They have their emotional ups and downs

pustujoydi@gufu

All. In spain starbucks is a good example of how customer experience can make a brand take market leadership. Today all .panies want to be starbucks. And apple. And nespresso. And amazon. Because they are .panies that deliver a memorable experience . Because they have fans instead of clients . People who are loyal to these brands sometimes even irrationally who spend significantly more on them than other customers on similar brands and who never stop re.mending them.

Customer experience management is not a new functional area within the .pany nor another way of calling the usual disciplines nor of course a fad. It is a radical change in the way businesses are conceived today which will forever revolve around customers and the experiences they live Graphics Design Service in their interaction with brands. Brandingimprove customer experience through employee passion at the end of may in porto during the th international conference of the consumer brand relationships association I had the opportunity to publicly share one of my first love stories. A story I had never told anyone before.



I did it in an academic environment in front of some of the most renowned marketing scholars. It was time and no one better than them could understand it. It all started on december in seville. The spanish soccer team had to beat malta by goals difference in order to qualify for the euro cup in france in ' . They won . Everyone was talking about it at school the next day and that fascinated me. It was the beginning of a love story and like all love stories  damn rooms damn referees damn rivals. Damn damn that didn't let us win! But there came a day when the curse was broken and we beat italy in the quarterfinals. Cesc fàbregas' penalty goal was one of the happiest moments of my life.