At a second level

pustujoydi@gufu

In the last twenty years society has been experiencing a revolution linked to the internet and social networks that has forever changed its consumer habits. For this reason the phrase of the winner of the wolf prize for physics is more relevant than ever in the world of retail and we could create a close parallel between the concepts of intelligence and survival. That today's consumer is hyperconnected is beyond any doubt. Search .pare buy anywhere in the world read opinions and leave your own. In this sense the st digital retail study omnichannel retail strategy in spain prepared by the consulting firm corpora and iab spain tries to identify how the main spanish retail brands are facing the reality of the new customer.

Although of sales volume today .es from physical stores this figure is stagnating while online sales grow constantly. For this reason many .panies both large and smes link their physical store to an online one with an active presence on social networks. Furthermore both are Digital Marketing Service intertwined throughout the customer journey. The customer can do the entire purchasing process online in the physical store purchase it online and pick it up in person try it on in person and buy it online looking for promotions etc.



As a starting point of the brands under study have an online presence of which have e.merce. Of them allow sharing their products on facebook on twitter followed by pinterest google and only email. In terms of networks brands have a greater presence on facebook and twitter with and of brands with a corporate profile respectively. are youtube and pinterest. The .munication of brands with customers is not only on the web and social networks. Of the sample sends newsletters has a blog and has a chat for a more direct relationship with users.