It is a business measure which means

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Generated from ads run on Facebook your ROI divided by your total ad spend. For example let's assume that you will spend  RON in a month on Facebook Ads and they generate new sales of  RON for your business. It is a return of X   RON   RON. Return on Investment ROI Facebook measures the return on your overall investment and takes into account not only the dollars spent but also the time energy labor and resources spent to generate that return.

It could also be argued that the profitability in this case exceeds the revenues Email Marketing List created.  that it measures not only the performance of an ad but also the performance of your effort and your team. How to calculate the ROAS formula on Facebook and the profitability of advertising expenses on Facebook Here's how ROI is calculated on Facebook ROI formula ROI  Revenue  Costs  Costs Percentage ROI  Revenue  Costs.



Costs Here's what a ROAS calculation for Facebook looks like ROAS formula ROAS  Revenue  Cost Percentage return on advertising expenditure  income  cost x  cost The table above clearly illustrates the difference between return on investment and return on ad spend and how return on investment can be negative while return on ad spend is positive. Because ROAS is a simple ratio value it's possible that your ads will have a higher return on ad spend.