What do they think works

Joyuseoto57

Maybe they know they want to go hiking in Utah and are looking for Utah vacation packages that include hiking. Or maybe they just need to book a trip from Boston to Park City. Their intent can be very vague or very specific, and when designing content for your landing page, you need to put yourself in the mind of your audience and consider what they really want to see. Audience intent considers: What content helps meet visitor intent easily and satisfactorily.

If the intention is vague (eg: hairstyle), what different types of intentions might they have? For moible number data example: hair style instruction videos, hair style manuals, short hair styles, long hair styles, curly hair, thin hair, curly hair, specific hair styles (such as updos, braids, etc.).  What do they find interesting or attractive? What do they consider shareable? Basic Requirements of Content Strategy A great content needs all the things a great landing page does (when the content is indeed a landing page and not other types of content like white papers, videos, guides, maps, etc.). However, a great content strategy requires a lot more thought beforehand, mainly.



What is the goal of this content (why are we creating it)? What is the goal of the business (how do we make money)? What problem does it need to solve for consumers (what is the audience intent)? After a deep dive into audience needs and the competitive landscape, it addresses the question: How do we build something that meets (and exceeds) user intent, while also meeting our business goals and being better than anything else? Let’s look at these considerations in a real-life content strategy example.