How to create an email marketing strategy

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Transactional email This is an email with important information about payments or orders, sent to both new and existing customers. . Invitation email Its objective is to publicize and promote an event. The target audience will depend on the type of event and is usually sent between  and  months before it. . Notification email This type of email is used to notify clients and other users of company news. .  When carrying out a mailing marketing strategy, certain steps must be followed. .


Define the objectives of email marketing campaigns It is essential to set SMART objectives to Mexico Phone Number Data develop the appropriate content to include in emails. These objectives must support general business and marketing goals. . Specify your target audience Who will your email marketing campaign be directed to? So that your advertising, informative, recruitment email, etc. be effective, you must determine who you want to be the recipient  target audience . To do this, you will first have to Know your audience , discovering which of their needs you can cover, as well as their motivations.





This way you will guarantee the sending of personalized and relevant emails. Segment your contact list according to their interests, demographics, behaviors or other characteristics. . Choose the type of email you will send As we have seen, there are different types of communications that can be used within email marketing campaigns. Depending on the objectives and the audience you want to address, you can determine the most appropriate type of email newsletter if what you want is to inform, a loyalty email for your most frequent customers, etc. .