This is necessary because, for example,

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This can be done in This can be done at any stage, from when they are still a potential customer to after a purchase when they are already a customer. The idea is to provide some action that allows customers to see the benefits of the product or service. There are several points throughout the journey where a customer may lose motivation to move forward.

The relationship between the brand and this person seems to have malaysia dataset cooled, which often justifies efforts to activate the customer. In this stage of distance At this stage of distance, a sentence appeared that brought the situation back to expectations, or. That is, being interested in a specific part of the journey, however, the only way to achieve this recovery is to provide something that captures the consumer's attention and desire.

Activation strategies include understanding what might trigger this interest and considering the specific stage it is at. This is necessary because forthose who are on a journey have different expectations than those who have already purchased once. An activation campaign can be conducted with any of these potential consumers or customers.